Rochelle Kelly-Apson has spent her 20 year career as a lead strategist in community organizing, labor, government, and on political campaigns. She has trained and fought alongside union members to uphold their contractual rights and stand in their political power. She has held key roles in over a dozen successful political campaigns in Buffalo, NYC, and Long Island, as well as in statewide races. She has held executive positions in the offices of the Town of Hempstead on Long Island as deputy chief of staff, the NYS Attorney General as deputy director of intergovernmental affairs, and the NYS Governor as downstate director of intergovernmental affairs. She has also worked in public affairs, engaging with press and managing digital media campaigns.
During her time in government, Rochelle led the strategic organizing efforts for several New York State landmark initiatives and issues. These included legislation to prevent prescription drug abuse, the funding of housing counselors and attorneys as part of the 2008 mortgage crisis relief efforts, the investigations of unarmed civilian deaths by law enforcement, and the review of law enforcement "stop and frisk" practices which highlighted the disparity in stops of minorities in the state. She has also overseen the Governor's downstate outreach efforts, engaging with local leadership on issues such as the State budget, bail and other criminal justice reforms, health care reform, and climate change prevention. Rochelle also helped set up the Town of Hempstead's first Democrat administration in 100 years, leading them to host their first ever summer job fair guaranteeing town jobs to qualified applicants attended by over 1000 residents and securing over 100 jobs, and the first ever school superintendent summit for the over 30 school districts within the town.
Rochelle currently runs her own political consulting firm where she has helped develop strategies for a myriad of clients on issues such as school bus safety, housing, labor, gaming, transportation, criminal justice reform and wind energy. She has also been an advisor of several political election campaigns.